15 July 2008
Mobile Internet usage
This item reports on mobile Internet use. The authors found that approximately 15% of mobile users in the US access the Internet from their phones on a regular basis, leading the 16 nations tracked by Nielsen (UK was second at 13%). Not surprisingly, these users prefer "unlimited" Internet packages (though there are often limits in reality). Yahoo Mail was the top channel accessed by the mobile web users, followed by Google search in a relatively distant second. The authors believe that the US mobile Internet market has reached critical mass, with approximately 40 million users.