28 September 2005

More on GoogleNet ...

So the "stealth" GoogleNet appears to be taking form ... see this post. I was intrigued by the notion of letting the "buzz" do the marketing for them.

ZD Net noted the following:

"Maybe Google Ads, tied to mobile presence?

"Say they know you are in NYC's Bryant Park. Bryant Park is right next to the main branch of the New York Public Library. That's a place frequented by lots of educated readers, computer users, researchers - and hmm, Google users, too.

"OK, let's think about it some more. Maybe if I am a Google salesperson in the NYC office, I visit nearby merchants and sell them Google AdWords?

"Google AdWords or Google AdSense tied to mobile presence? Definitely.


mohamed said...

It does seem like a way of advertising for Google. Maybe they are just sponsoring the wireless access.

What does anonymous internet access imply? How does it deal with issues of abuse or misuse? Is it based on a premise of protecting the First Amendment rights?

KuangChiu Huang said...

There is an interesting article from yahoo news about Google bids for free WiFi service in San Francisco. http://news.yahoo.com/s/ap/20051002/ap_on_hi_te/google_wireless_internet
It could be another clue of Google’s ambition in ISP service. The value of Google might be depended on the quantity and quality of its search engine usage and related services. Intuitively, free WiFi has direct effect of Internet adoption rates, if the service can not only increase usage of Google services but also improve the quality of search results (e.g., field search request), the investment of free WiFi could be one of Google’s long-term plans. In addition, if this strategy can bring other benefits in advertising, bargain power with backbone ISPs and manipulation power of Internet traffic, Google may arrange more resources in this investment.