13 September 2007

Micropayments and Adblock

There have been a number of posts recently like this one was relevant to the subject of micropayments, which I discussed earlier. In that item, one argument was that web site advertisements amount to a form of micropayment for content that was not expected by industry analysts. The use of the Adblock extension has resulted in a loss of revenue for websites that have relied on advertisement (see this, for example).

It seems as though this user-controlled technology may force major changes in how micropayments have been accomplished. How radical do you think the Adblock-related changes in Internet-content delivery will be? Do you forsee a kind of technology "arms race" in which content providers try to subvert the Adblock technology?

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