This article in the Washington Post got me musing about M2Z again (see this earlier post). NetZero, a company that was founded during the Internet boom in the late 1990s with a business plan of ad-supported service, still offers the service. Juno was also in this business; both have since been acquired by United Online. According to their financial reports, they received $70.2 million from "billable services" and $11.5 million from "advertising" in the "Communications" category. The billable services have shrunk by $15 million over the past year in this category, while the advertising revenues have stayed relatively constant. Their paid accounts have declined to approximately 2,000 from 2,500 in the previous year. They do not report on free accounts.
So, given this, what would you say about M2Z's business prospects? Is the experience of United Online a useful analogy?