28 August 2007

Safaricom in Kenya

I had posted an item about Uganda earlier. This story about Safaricom is a somewhat similar story with a different ending. In this story, we see a mobile phone company being successful in a largely poor market by aligning its business to the practices and means of its customers. What this story doesn't tell is the value that customers in developing countries get from mobile phone providers in improving the productivity of the microbusinesses in these countries.

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