Adblock and Alternative Business Model

There have been a number of posts recently like this one relevant to the subject of micropayments and Adblock. Many of the websites depending on advertising to keep it alive are suffred from the use of Adblocks, extention for Firefox. This article presented some Alternative Online Business Models. Even though all of these models are nice complements to advertising but there are no standalone business models for anyone trying to generate serious revenue online.

Couple months ago, Joe, co-founder of Rouxbe, came up with a very interesting variation on the alternative sponsorship model. Getting advertisements you like to see!!! Take a look at this brilliant model and let's discuss about it.

Micropayments and Adblock

There have been a number of posts recently like this one was relevant to the subject of micropayments, which I discussed earlier. In that item, one argument was that web site advertisements amount to a form of micropayment for content that was not expected by industry analysts. The use of the Adblock extension has resulted in a loss of revenue for websites that have relied on advertisement (see this, for example).

It seems as though this user-controlled technology may force major changes in how micropayments have been accomplished. How radical do you think the Adblock-related changes in Internet-content delivery will be? Do you forsee a kind of technology "arms race" in which content providers try to subvert the Adblock technology?